COMES WITH FRIES is a dynamic digital agency based in Sydney, Australia. Founded by Vanessa Picken, a long-time digital and music professional, she brings over 13 years experience in the marketing and digital realm. Much like fries, we add extra value to your order of services with our culture of creativity, community and breathing the world in which we ‘work’. We provide professional, tailored services to independent artists, major label artists, entertainment managers, promoters, media, fashion, telecommunications and brands. Our fundamental aim is to champion creative strategy and steer clients through the noise and clutter of the internet space to provide clarity and help achieve goals.
Comes With Fries
For more than a decade, Vanessa has worked in a number of world-leading companies across the digital, marketing and music space and spanning corporate and commercial realms.
Vanessa has secured/developed advanced knowledge for marketing strategies in technology, digital, retail and product divisions from her tenures at Nokia, T-Mobile, Westpac and EMI Music. Starting at Nokia, she acquired/gained strong knowledge of all facets of marketing, events, and services both on a local and international level. She was later approached by and worked for T-Mobile where she was responsible for delivering operational plans and campaigns to establish T-Mobile.co.uk as a new customer touch point channel in the UK market. After 2 years working in the UK and Europe, Vanessa returned to Australia to take up a Senior Corporate Marketing role at Westpac Bank Corporation in the Business Banking team.
Vanessa’s love of music inevitably transpired into a position as Label Manager for Capitol Records/EMI, managing the marketing for artists such as Robbie Williams, Shane Nicholson and Vandalism. As the musical landscape began to evolve with the onset of digital, Vanessa was the natural choice to take charge of the newly developed role at EMI of Digital Account Manager. After creating digital content plans and initiatives with key retail partners, including iTunes, she was further promoted to the newly created position of Global Account Manager. This took her skills to an international level, and gave her the responsibility for the management, development and maintenance of procedures for content marketing activities for key partners across fixed-line, mobile, new business areas and innovation. Key artists that she personally worked on include Katy Perry, Gorillaz, Missy Higgins, Silverchair, Angus & Julia Stone, Lily Allen, Empire Of The Sun, Goldfrapp, The Cat Empire, Paul Dempsey and many others.
Over a decade’s worth of marketing experience in an array of sectors has found Vanessa well equipped in now dictating her own story. Comes With Fries has been the most challenging, inspiring and motivating of all roles, as she channels her dynamic skillset in communications, business, marketing, music, events, and more.
In between her days of new business, client liaising, implementation of strategy and content plans, and learning about the ever-changing digital landscape, she’s a speaker across international and domestic conferences for music.
Her no off-days mentality also sees her volunteering at Women In Music Sydney, a community and networking event series for women in the local music industry, founded by Jaxsta CEO Jacqui Louez Schoorl.